Facebook 2Q2014

Ali刚刚收到facebook investor relation的电邮。
营收29亿 美元，每股盈利42分。超出华尔街分析家预算的营收28亿 美元，每股盈利32分。
以下的一些数据供参考。他们以GAAP和Non-GAAP来计算，
GAAP= generally accepted accounting principles。 由于Ali没有会计学背景，不能向大家解释。
总之面子书还是高速成长61%。

最近面子书开始研发“Buy”（购买）按钮。相信不久我们将会可以看Direct B2C在面子书上。用户直接在面书购买产品。

以下是facebook investor relation的电邮：

Facebook Reports Second Quarter 2014 Results MENLO PARK, Calif., July 23, 2014 /PRNewswire/ -- Facebook, Inc. (NASDAQ: FB) today reported financial results for the quarter ended June 30, 2014. "We had a good second quarter," said Mark Zuckerberg, Facebook founder and CEO. "Our community has continued to grow, and we see a lot of opportunity ahead as we connect the rest of the world." Second Quarter 2014 Financial Summary Three Months Ended June 30, Six Months Ended June 30, In millions, except percentages and per share amounts 2013 2014 2013 2014 Revenue $ 1,813 $ 2,910 $ 3,271 $ 5,412 Income from Operations   GAAP $    562 $ 1,390 $    935 $ 2,464   Non-GAAP $    794 $ 1,712 $ 1,357 $ 3,085 Operating Margin   GAAP 31 % 48 % 29 % 46 %   Non-GAAP 44 % 59 % 41 % 57 % Net Income   GAAP $    333 $    791 $    552 $ 1,433   Non-GAAP $    488 $ 1,091 $    800 $ 1,976 Diluted Earnings per Share (EPS)   GAAP $   0.13 $   0.30 $   0.22 $   0.55   Non-GAAP $   0.19 $   0.42 $   0.32 $   0.76 Second Quarter 2014 Operational Highlights Daily active users (DAUs) were 829 million on average for June 2014, an increase of 19% year-over-year. Mobile DAUs were 654 million on average for June 2014, an increase of 39% year-over-year. Monthly active users (MAUs) were 1.32 billion as of June 30, 2014, an increase of 14% year-over-year. Mobile MAUs were 1.07 billion as of June 30, 2014, an increase of 31% year-over-year.  Second Quarter 2014 Financial Highlights Revenue - Revenue for the second quarter of 2014 totaled $2.91 billion, an increase of 61%, compared with $1.81 billion in the second quarter of 2013. Excluding the impact of year-over-year changes in foreign exchange rates, revenue would have increased by 59%. Revenue from advertising was $2.68 billion, a 67% increase from the same quarter last year. Excluding the impact of year-over-year changes in foreign exchange rates, revenue from advertising would have increased by 65%. Mobile advertising revenue represented approximately 62% of advertising revenue for the second quarter of 2014, up from approximately 41% of advertising revenue in the second quarter of 2013. Payments and other fees revenue was $234 million, a 9% increase from the same quarter last year. Costs and expenses - GAAP costs and expenses for the second quarter of 2014 were $1.52 billion, an increase of 22% from the second quarter of 2013. Excluding share-based compensation and related payroll tax expenses, non-GAAP costs and expenses were $1.2 billion in the second quarter of 2014, up 18% compared to $1.02 billion for the second quarter of 2013. Income from operations - For the second quarter of 2014, GAAP income from operations was $1.39 billion, up 147% compared to $562 million in the second quarter of 2013. Excluding share-based compensation and related payroll tax expenses, non-GAAP income from operations for the second quarter of 2014 was $1.71 billion, up 116% compared to $794 million for the second quarter of 2013. Operating margin - GAAP operating margin was 48% for the second quarter of 2014, compared to 31% in the second quarter of 2013. Excluding share-based compensation and related payroll tax expenses, non-GAAP operating margin was 59% for the second quarter of 2014, compared to 44% for the second quarter of 2013. Provision for income taxes - GAAP income tax expense for the second quarter of 2014 was $595 million, representing a 43% effective tax rate. Excluding share-based compensation and related payroll tax expenses, the non-GAAP effective tax rate would have been approximately 36%. Net income and EPS - For the second quarter of 2014, GAAP net income was $791 million, up 138% compared to $333 million for the second quarter of 2013. Excluding share-based compensation and related payroll tax expenses and income tax adjustments, non-GAAP net income for the second quarter of 2014 was $1.09 billion, up 124% compared to $488 million for the second quarter of 2013. GAAP diluted EPS was $0.30 in the second quarter of 2014, up 131% compared to $0.13 in the second quarter of 2013. Excluding share-based compensation and related payroll tax expenses and income tax adjustments, non-GAAP diluted EPS for the second quarter of 2014 was $0.42, up 121% compared to $0.19 in the second quarter of 2013. Capital expenditures - Capital expenditures for the second quarter of 2014 were $469 million. Cash and marketable securities - Cash and marketable securities were $13.96 billion at the end of the second quarter of 2014. Free cash flow - Free cash flow for the second quarter of 2014 was $872 million.

FB的3个月的股价图（源自Yahoo finance)：